11 Mistakes To Avoid When Starting A New Blog
Hey guys, I hope you are doing well.
If you are yet to start a blog, then this post could be a live safer.
Let’s face it:
Did you know 90% blogs fail?
It might be yours too.
Blogs can fail due to many reasons, and in this post, we will cover the top 11 mistakes you should avoid before starting a new blog.
Let’s jump right into it.
Mistakes to avoid when starting a new blog
1. Choosing blogging only to make money
I see many people having the conception that bloggers can make easy money.
If you fall into this category, then you should drop the idea of starting a blog. You will be better off spending your time in something more fruitful.
I have been in the blogging industry for the past four years, and I can tell you that “blogging is not easy”. It is as difficult as any other job.
No, I am not telling this to discourage you or lessen the competition. If you can’t bear to run the marathon, you’ll be better off spending that time in something useful.
I do not disagree that you cannot earn a lot from a blog, but it takes both time and your patience. Things won’t change in a fortnight.
So if you are really serious in investing time in blogging, start a blog.
2. Not knowing the basics of blogging
Because it’s so easy to start a blog, we tend to create a one without even knowing the basics of blogging.
Blogging has changed a lot in the past years. It’s not the same platform people used to share their views on various subjects.
Though your approach may be correct, if you are unaware about the basics of blogging your efforts may be useless.
Learning the basics of blogging is quite easy. You just need to follow few blogs about blogging. Give yourself at least 1 – 2 months in analysing what is essential and what can be learnt later.
Growing a blog is a very gradual process in which you learn many things as you go forward in your journey. You will also learn from your mistakes and from analysing other blogs.
So what comes under basics of blogging?
Well, unfortunately, there is no syllabus book for blogging. But according to my experience knowing things like SEO (both On-Page SEO and Off-Page SEO), Keyword Research, Content Curation, Niche Research and Copywriting skills.
If you know the basics of all the sub-topics mentioned above you are good enough to start a new blog.
3. Starting too early
There is no exact time to start a blog. But you shouldn’t start too early either.
You may think that because there is nothing to loose you can start anytime.
Blogging is not a hit and trail game.
Blogging can be compared to any business. Same as in a business where you start only after a strategic plan, blogging is no different. I would not advise anybody to start a blog without having a plan.
So what should you plan include?
Your plan should include the following
- Keyword Research
- Content Curation Plan for few posts
- Current Goals
- Future Goals
- Scheduling of Posts
- Link Building process
4. Choosing a broad niche
The web in 2016 is more competitive than it has ever been before. So whatever idea you have for your next blog, it might have already been already implemented.
Most newbie kids like to create a tech blog where they cover almost everything under the sun. It includes blogging, offers, discounts and software.
It’s simple! When you have authority sites like CNET and TechCrunch, you have almost no chance to beat them in the organic ranking with your new blog.
If you are thinking to make a blog on broad topics like Health and Technology, then you should drop it right away.
The main aim to think out of the box. There are still some niches which are yet to be discovered.
Doing the same thing as your competitor is doing will do no good.
The narrower the niche the better.
Android (broad niche)
Android Rooting Tutorials (narrow niche)
So think and plan something that hasn’t been created before.
5. Copying another site
Most people that are totally unaware about blogging have a very wrong conception about bloggers.
They think that all bloggers do copy from here and there and then post an article. Back in 2013 when I started blogging, I used to do the same thing.
I used to copy content from X and Y sites and would publish on my blog. I thought nobody had the time to write articles.
And here I am writing a 2,000 word article. It’s all about conception. I have learnt a lot from my mistakes, but you don’t have to do the same.
If you take my words seriously, it will surely help you in getting success with your blog.
Don’t ever copy your competitor’s site. Google is clever enough to determine plagiarised content.
I see some bloggers not only copying content but even theme and pages.
God save them. 😛
Try to be unique and innovative if you want to become a successful blogger in future.
6. Choosing the wrong hosting provider
This is the most basic need of any blogger. But it’s often overlooked.
Choosing the right hosting is very key for the future of your blog. Never go for cheap or free hosting.
Always go with a trusted hosting company. You site speed and uptime are crucial for your readers as well as for the growth of your blog.
Problems with cheap hosting:
- Not reliable
- You will see your site down often
- If you choose free hosting, you can see ads for the hosting company on your site
- Your site speed reduces
- Hacker prone
So you are even a bit serious about blogging then choose a premium hosting company such as BlueHost or Hostgator.
Additional reading: Top 10 Blog Hosting Sites For New Bloggers
7. Write short form content
Back in 2000, posts would rank even if it only contained a few paragraphs. But sadly in 2016, things have changed.
You can’t hope for success with your blog with a 300 word article. I would recommend writing at least 1,000 word content.
If you head over to my blog, you won’t find the average words for a post is around 2,000. If you are used to writing short articles, it might take some time to write longer articles but trust me it’s worth it.
Try to include all the facts and figure. Try not to write 2 – 3 short articles about a topic. You will see better results if you combine them in one big article.
According to a serpIQ, most posts ranking for the top 3 spots on Google has average 3000 word content. This clearly shows Google likes long form of content.
8. Creating poor backlinks
Back in 2013 when I started my first blog, I thought comment links are more than sufficient to rank my blog. Sadly, I was wrong!
Most newbie bloggers think that a few comment links will help them overtake their competitor.
Let me explain this.
Most comment backlinks are no-follows. Links are nofollowed so that no authority is passed on to the other site. In short, no-follow links don’t help in your rankings.
Please don’t get me wrong here. I am not telling that commenting on other blogs is useless. It’s quite the opposite.
Having a good ratio of no-follow and do-follow links is essential for a good link profile. But don’t hope to see a massive growth with no-follow links.
So what’s the solution? There are many ways to attract links from other authority blogs. I have listed some below
If you need high quality links email outreach is the way to go. All you need is a great article and people to reach out to.
You can find potential by people by simply searching Google or via LinkedIn or Twitter.
So who would you think will link to your blog and Why should he?
Well it depends. There are many reasons why a blogger may link to you. One being if you’re content is really exceptional and relevant to their audiences, there are chances they may link to you in their future posts.
A blogger may also link to you by replacing low quality content with an updated one.
So you just need to figure out potential targets to get high quality links. Make sure you are not too demanding in your email.
Guest Posting is probably one the oldest method of building links. Not only is it simple but people today want good content on their blog. And if you are one who can provide them with free high quality content they are more than happy to take it.
It’s a win-win situation for both parties.
Just make sure you are guest posting on a blog that is relevant to your niche.
Guestographics is one of the newer techniques for building links.
Guestographics = Infographics + Guest Posting
You might have understood from the above equation what actually is guestographics. It is process where we use an infographic as a medium to guest post on other blog.
The only sad part about this method is unless you are a pro at graphic design you won’t be able to create a good infographic for your link building campaign.
You can good infographics made at UpWork or PeoplePerHour.
Broken Link Building
Broken link building is the most underrated way of getting links. The obvious reason is that the conversion rate is quite poor.
Still the links you get from broken link building is very valuable.
It includes the process of finding broken links on a web page by using a plugin such as Link Miner. The next step is create a substitute post and reach out to the blog owner with the issue.
9. Poor content promotion
I still remember those days when I used to write blog posts and hope to get traffic. I thought my post would magically rank on Google and I would get the visitor I wished for.
I call this the “publish and pray approach”.
Sadly this approach doesn’t work in 2016. You can’t hope to get traffic even you are writing a 3,000 word article.
There are tons of places where you can promote your post. This includes niche relevant forums, social media and guest posting.
If you think that your content is worth the reader’s time, then you can easily attract them to your blog.
You will have to build links too if you want organic traffic from Google.
Some great free traffic sources
- Google Plus
10. Targeting competitive keywords
Do you know how much time people search for the word “android”?
Ok, let me help you. That word gets searched for over 2.7 million times in a month.
If you are a newbie and you write a post to target competitive keyword you are more than likely to fail.
Sadly there is no exact number to look for while choosing a keyword. You need to analyse the website’s ranking for the keyword. If you find big authority sites there, then you are better off finding another keyword.
But if you find other blogs or Facebook pages ranking for the keyword then that’s a green signal.
Additional reading: 10 Best Keyword Research Tools For 2017
11. Choose a non-brandable domain name
Finding a good domain in 2016 is difficult. You will mostly find them premium or already taken.
But it doesn’t mean that you choose an exact match domain. There are other cool ways to choose a domain that is still relevant and brandable at the same time.
What is an exact match domain name?
An exact match domain is a domain name that exactly matches the searched keyword phrase of a user, and contains no dashes.
Some tips while choosing a domain name
- Brainstorm from 5 of your most important keywords
- Only .com domain name
- Easy to write
- Find expired domains with a clean backlink profile
- Try domain suggestion tools
I hope you enjoyed reading the article. If you are yet to start a blog, then you’ll want take all these tips very seriously.
What mistakes you made in your early blogging days?
Let me know below, I would love to hear from you.
Please share this article if you found it useful.