How To Write Content For Your Website That Sells
As an internet marketer, crafting content that encourages readers to take action is your number one goal.
Content is what brings readers to your site. Without it, it would be impossible to build an audience and make online sales. That’s why learning how to write intriguing articles is extremely important for any online business.
I always recommend new marketers to study copywriting and sales tactics because each article you write can be used as a sales pitch of sorts. If people read and like your articles, they’re more likely to purchase products from you.
I have been writing articles for my website for that past two years and during this time period I have had the opportunity to see, in real-time, which articles bring in traffic and which ones don’t.
In this article, I’ll share with you some of the lessons about how to write content for your website that I have learned over a two-year period of online business.
These lessons will not only make it easier for you to write content that brings in traffic and converts, but they’ll also help you make the switch from a consumer mindset to a producer mindset.
The Creator Mindset
The vast majority of people in the world are fixed with a consumer mindset, a mindset that’s drilled into our heads. From the moment we are brought into the world we are bombarded with advertisements that make us feel unsatisfied if we don’t have the latest products.
This mindset tells us to buy new products, it makes us feel that if we don’t buy more we won’t fit in and we won’t be satisfied, there always has to be more.
Of course, this mindset often leads people down a path to crippling debt and depression, a dark path that many people are stuck on because they aren’t able to make a change. One simple change in your mindset will make a huge difference in your business and personal life.
Making the switch is easy but you have to pay attention to your thought patterns. When you feel the urge to buy a new product, take a moment to dwell on those thoughts and ask yourself, “Why do I feel like buying this product?”.
Once you can get to the core reason for purchasing a product, besides basic necessities, you’ll be light-years ahead of people who mindlessly buy products for no reason other than they felt like it. You’ll also have more money to invest in more productive ventures.
The same applies for online business, even more so because in the online world we can’t communicate with people face to face so we need to make our words speak for us and make the sale.
Think of your articles as a product that you’re about to send into the market, a tangible product that you are creating to be consumed.
You’re writing articles for your audience, so it makes sense to write articles that your audience wants to read and that speaks to them on a personal level. You are the creator and your audience is the consumer.
Without further delay, let’s dive into my top 5 tips on how to write content for your website. If you follow these tips you’ll notice that your audience will respond more positively to your articles and it will be easier for you to get your message across.
1. Don’t Try to Impress Your Audience with Your Writing Skills
As writers, we want the world to love our work and we want to create work that is unique and poetic. On the other hand, chances are that your average reader’s vocabulary is not as polished as your vocabulary and they won’t understand your message if you use complicated words.
If they don’t understand what you’re writing then they won’t understand your message and you’ll lose a potential customer.
It’s always better to stick to conversational English when you’re writing an article (unless you’re writing for a very specific audience).
In other words, use the same words that you would use if you were talking to your audience in person. Don’t try to impress people with your writing skills, save that for your novel.
I use a free plugin on my WordPress websites called Yoast SEO and one of its features is a readability test. I recommend that you install this plugin on your website because not only can it help determine your content readability score, but it also can be used to improve your rank in search engine results.
2. Be Generous with Paragraph Breaks
Only 20% of readers would finish your articles. Not only that, the average visitor only reads 25% of the whole post.
There’s an extremely small percentage of people that actually read the entire article, from start to finish. Naturally, we want our readers to enjoy our content and stick with it for as long as possible, and there are several ways to do that.
One way is to just make the article easier to read, and one of the easiest ways to do that is to simply break the content into neat paragraphs. I see a lot of decent writers forget about this one important tip and they miss out on a lot of views and sales just because they don’t properly format their articles.
I can’t tell you exactly how long each paragraph should be but I usually add a paragraph break after 2-3 sentences. Sometimes less, it depends.
Regardless, the point is that you should break up the text because nobody likes to see massive chunks of text online.
Chunks of text are hard to read and if something is hard to read nobody will read it.
Even I click on articles I see on social media that have intriguing titles only to be taken to a massive wall of text that’s extremely difficult to read. If an article is too difficult to read, I won’t even try to read it, I’ll be gone after a couple seconds.
3. Target Keywords That Are Grammatically Correct
When using keyword research tools, it’s common to find a keyword that has a lot of potential traffic but it just doesn’t make sense. These keywords are still targeted by a lot of marketers who want to take advantage of the traffic potential.
But there’s one problem, these keywords are extremely difficult to include in the body of an article without disrupting the flow of the article. I suggest that you ignore these keywords and instead focus on the grammatically correct keywords.
There are two reasons for this:
- the article will be easier to read,
- you’ll be able to include the keyword more often.
See, if a keyword is grammatically correct, it’ll be much easier to use in the article, and the more times you include the keyword the better chances of the article ranking for that keyword. On the other hand, if you choose to target keywords that don’t make sense, it’ll be difficult to find a place where they can fit into the article.
Even though these keywords might seem like they have potential, it’s best to stick with grammatically correct keywords. It’s counter-productive to try and squeeze grammatically incorrect keywords into an article when you can just use grammatically correct keywords more often and more naturally.
So, it’s best to stick to keywords that you can use naturally in your articles.
4. Content Marketing is Important
Most people assume that if they write and publish a decent keyword targeted article to their website they’ll suddenly receive an influx of traffic.
Well, though that might be the case within small, obscure, niches that don’t have a lot of competition, if you want to rank for a competitive keyword, learning how to market your content is very important.
I think it’s better to focus on writing lengthy articles for your website once in a while instead of trying to fill your website with content as quickly as possible.
Learning how to write content for your website is awesome, but learning how to market will make all the difference.
Longer articles are generally better for search engine optimization and they’re easier to market. Remember, content marketing is still important and it’s not as complicated as you might think. What you need is a presence on social media; Twitter, Facebook, Google +, and other websites.
Build social media profiles for your website and every time you publish an article don’t forget to share it on your social media accounts. It’s simple and it works.
Wouldn’t it be great to give your new article a quick boost in search engine results?
Don’t just focus on creating content, sharing that content is just as crucial. If you take the time to learn how to write and market a well-written keyword targeted article, your business will improve by leaps and bounds.
5. Write for Your Audience
This might sound like a simple tip but the truth is that most people write for themselves. They’re not asking themselves how they can create content that will help someone reach their goals, instead, they’re asking themselves how they can create content that will bring in traffic.
More often than not, if you focus primarily on helping your audience, you’ll make more money than if you just focus on making cash. It sounds funny but it’s true!
Next time you write an article, take a moment to ask yourself if the article is actually useful, and if the advice you share can really be used to improve someone’s life. If the answer is yes then feel free to hit the publish button, if not, maybe some editing is required.
Most of the content online is not unique but merely copies of other articles. Back in the day, marketers would write one article then re-write it 10 or more times to submit each copy to different article directories for backlinks and traffic.
Of course, these article directories rarely brought in traffic, and all the energy was wasted.
It’s much better to focus on creating unique content, and I’m not just talking about plagiarism free content, I’m talking about sharing your unique voice and experiences.
Then again, this doesn’t mean you need to spend months worrying about finding the perfect article idea. It’s possible to make boring ideas seem interesting by including stories from your personal experiences or travels. Think outside of the box.
Take a moment to scan through the tips I’ve mentioned in this article and try to implement them the next time you write an article. They’re small habits that can help you create a successful online business.
The core takeaway from this article is that you need to write for human readers, real people with real desires and emotions.
If you can write a well-formatted article with useful advice, real stories, and keywords, the results will be fantastic.
I like to have fun when I’m writing articles, and I think everyone should, it’s fun to share advice with other people. Feel free to test out different article and writing styles and see what works for your website and see what people like to read.
With that in mind, I would like to thank you for taking the time to read this article.
If you have any questions or thoughts, please feel free to leave a comment in the comment section below and I’ll reply as soon as possible.
Now you know how to write content for your website, I hope to see some great articles soon!
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