45 Mind-blowing Statistics on Blogging
Last update February 27th, 2016
Have you ever asked yourself what are the odds of building a profitable blog? How long will it take to earn a sustainable income?
Recently, I received a comment from Dave and he asked…
While I do know some people earning up to to $100,000 per month (like Pat Flynn) through their online business, I have not delved into the percentages of just how many people who tried had made it that far.
I will cover one of the most profitable and long-term method that has made several millionaires. In fact, 57% of marketers believe they have gained customers simply through blogging.
Most of the time when you ask “how long will it take for me to make money through my blog?” you’d get vague replies like: “2-3 months… (Insert personal experience here)” and no real numbers to back them up.
While it definitely varies from individuals because a lot of factors comes into play: your online standing, your level of expertise, your niche so on and so forth. I want to give you another take on the question with various statistics about blogging (or the blogconomy).
Through this post, I want to answer these questions only with statistics:
- How likely are people to buy from blogs?
- How many bloggers succeed in earning a full time income?
- How much can blogging make?
- Can you build a profitable blog?
So here’s for Dave, and you.
1. There are 173MM blogs worldwide. (Source: Statista, October 2011)
2. There are 31% more bloggers today than there were three years ago. (Source: eMarketer, August 2010)
3. 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. (Source:
4. 81% of companies consider their blogs “useful,” “important,” or “critical”. (Source: HubSpot)
5. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. (Source: Forbes)
6. Blogs have been rated as the 5th most trusted source for accurate online information. (Source: HubSpot)
7. 68% of marketers are planning to increase blogging activity. (Source: Kapost)
8. 60% of consumers feel more positive about a company after reading custom content on its site. (Source: Content Plus)
9. Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)
10. 37% of marketers say blogs are the most valuable type of content marketing. (Source: Kapost)
11. Content creation is ranked as the single most effective SEO technique by 53% of businesses. (Source: Marketing Sherpa)
12. 70% of consumers learn about a company through content rather than ads. (Source: IgniteSpot)
13. Companies who blog receive 97% more links to their website. (Source: HubSpot)
14. B2B companies that blog generate 67% more leads per month than those who do not blog. (Source: Kapost)
15. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)
16. 57% of marketers believe they have gained customers simply through blogging. (Source: Visual Contenting)
17. Referrals was ranked 3rd in the top US marketing channels for the shopping industry, affecting 23.26% of sales. (Source: SimilarWeb, 2014)
18. 57.37% affliate markerters stated blogging as their method to drive traffic. (Sources: Survey of more than 2,350 affiliates by AffStat, 2015)
21. Online advertising is ranked 2nd in terms of budget priority for advertising worldwide, typically at the expense of print and radio. (Source: Deloitte Digital)
22. 81% of online news users say they do not mind online advertisements because it allows the content to be free. (Source: PewInternet, 2010)
23. 21% of all online news users click on advertisements. (Source: PewInternet, 2010)
24. On average, profitable blogs earn $510.55 per month from Google Adsense. (Source: BloggersPassion)
25. 2% bloggers spend less than 2 hours a day blogging and make more than $150K (like Tim Feriss), 17% are able to sustain their lifestyle or support their family with their blogs, 81% never make $100 from blogging. (Source: Survey of 1,000 bloggers by Blogging.org, 2012)
26. Survey of 1,500 ProBlogger readers in 2012:
27. Top 5 earning blogs:
|Rank||Website||Year Founded||Monthly Earnings||Main Income|
|1||The Huffington Post||2005||$2,330,000||Pay Per Click|
|4||Perez Hilton||2004||$450,000||Advertising Banners|
|5||The Blonde Salad||2009||$200,000||Private Advertising|
Potential audience and customers
28. 3.2B people – 40% of the world’s population – are internet users: 8 out of 10 people from developed countries are using the internet and 21 out of 61 people from developing countries are using the internet. (Source: ICT Facts & Figures, 2015)
29. Each month, 329 million people read blogs. (Source: NewsCred)
30. The desire to learn drives people to the Internet; top areas are new subjects 68%, the world 65%, a disease or condition 61%, eating healthier 55% and managing finances 37%. (Source: The Intent Index)
31. 47% of people go online to learn to improve themselves and nearly one-third 31% to find self-help experts or books. (Source: The Intent Index)
32. 44% of people go online to create or update blogs and 42% of people go online to read other people’s blogs. (Source: PR Newswire)
33. 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
34. Three times as many people go online to compare prices (66%) rather than people via dating sites (21%). (Source: PR Newswire)
35. 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
36. 90% of consumers find customer content useful. (Source: Demand Metric, 2014)
37. 88% of consumers trust online reviews as much as personal recommendations from real people (vs. 79% in 2013). (Search Engine Land, 2014)
38. 81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)
39. One-third of people (34%) go online to purchase an item. (Source: PR Newswire)
40. 61% of US consumers have made a purchase based on a blog post. (Source: BlogHer, 2012)
What it takes
41. If a blog is more than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes. (Source: Quick Sprout)
42. Businesses that blog ≥ 20 times/month get 5x more traffic than those who blog ≤ 4 times/month. (Source: Hubspot)
43. 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly. (Source: HubSpot State of Inbound, 2013)
44. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source: Traffic Generation Cafe)
45. Profitable blogs leverage from more than 10 income streams per month from advertising, affiliate marketing and selling product(s). (Source: BloggersPassion)
There are over a hundred million blog readers, more than half of internet users search the web before coming to a buying decision. There are profits to be made.
But it didn’t happen overnight and less than 5% of bloggers earn more than $10,000 per month.
I would guesstimate that a blogger who started blogging 2 months ago would have made $0 and pageviews would be between 10 and 50 per day.
It’s true for my case. I started Blogging thing on July 2015, and her guest is quite… spot on. Ha ha. (Why do you still have so many comments on your page?)
On the flip side, some managed to make a full-time living from the comfort of their couch. What it really takes to build a profitable blog at the end of the day is consistency. A great blogger is someone who can keep their blog updated on a regular basis with hot and steamy contents. But, there is a but, they need to work on marketing efforts as well.
People need to find your awesome blog to read it. With these information in mind, ask yourself:
Can you build a profitable blog?
… or simply will you be committed enough to succeed?
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