How to Write Content for Your Website - Cover

How To Write Content For Your Website That Sells

As an internet marketer, crafting content that encourages readers to take action is your number one goal.

Content is what brings readers to your site. Without it, it would be impossible to build an audience and make online sales. That’s why learning how to write intriguing articles is extremely important for any online business.

I always recommend new marketers to study copywriting and sales tactics because each article you write can be used as a sales pitch of sorts. If people read and like your articles, they’re more likely to purchase products from you.

I have been writing articles for my website for that past two years and during this time period I have had the opportunity to see, in real-time, which articles bring in traffic and which ones don’t.

In this article, I’ll share with you some of the lessons about how to write content for your website that I have learned over a two-year period of online business.

These lessons will not only make it easier for you to write content that brings in traffic and converts, but they’ll also help you make the switch from a consumer mindset to a producer mindset.

The Creator Mindset

The vast majority of people in the world are fixed with a consumer mindset, a mindset that’s drilled into our heads. From the moment we are brought into the world we are bombarded with advertisements that make us feel unsatisfied if we don’t have the latest products.

This mindset tells us to buy new products, it makes us feel that if we don’t buy more we won’t fit in and we won’t be satisfied, there always has to be more.

Of course, this mindset often leads people down a path to crippling debt and depression, a dark path that many people are stuck on because they aren’t able to make a change. One simple change in your mindset will make a huge difference in your business and personal life.

Making the switch is easy but you have to pay attention to your thought patterns. When you feel the urge to buy a new product, take a moment to dwell on those thoughts and ask yourself, “Why do I feel like buying this product?”.

Once you can get to the core reason for purchasing a product, besides basic necessities, you’ll be light-years ahead of people who mindlessly buy products for no reason other than they felt like it. You’ll also have more money to invest in more productive ventures.

The same applies for online business, even more so because in the online world we can’t communicate with people face to face so we need to make our words speak for us and make the sale.

Think of your articles as a product that you’re about to send into the market, a tangible product that you are creating to be consumed.

You’re writing articles for your audience, so it makes sense to write articles that your audience wants to read and that speaks to them on a personal level. You are the creator and your audience is the consumer.

Without further delay, let’s dive into my top 5 tips on how to write content for your website. If you follow these tips you’ll notice that your audience will respond more positively to your articles and it will be easier for you to get your message across.

1. Don’t Try to Impress Your Audience with Your Writing Skills

As writers, we want the world to love our work and we want to create work that is unique and poetic. On the other hand, chances are that your average reader’s vocabulary is not as polished as your vocabulary and they won’t understand your message if you use complicated words.

If they don’t understand what you’re writing then they won’t understand your message and you’ll lose a potential customer.

It’s always better to stick to conversational English when you’re writing an article (unless you’re writing for a very specific audience).

In other words, use the same words that you would use if you were talking to your audience in person. Don’t try to impress people with your writing skills, save that for your novel.

I use a free plugin on my WordPress websites called Yoast SEO and one of its features is a readability test. I recommend that you install this plugin on your website because not only can it help determine your content readability score, but it also can be used to improve your rank in search engine results.

2. Be Generous with Paragraph Breaks

Only 20% of readers would finish your articles. Not only that, the average visitor only reads 25% of the whole post.

There’s an extremely small percentage of people that actually read the entire article, from start to finish. Naturally, we want our readers to enjoy our content and stick with it for as long as possible, and there are several ways to do that.

One way is to just make the article easier to read, and one of the easiest ways to do that is to simply break the content into neat paragraphs. I see a lot of decent writers forget about this one important tip and they miss out on a lot of views and sales just because they don’t properly format their articles.

I can’t tell you exactly how long each paragraph should be but I usually add a paragraph break after 2-3 sentences. Sometimes less, it depends.

Regardless, the point is that you should break up the text because nobody likes to see massive chunks of text online.

Chunks of text are hard to read and if something is hard to read nobody will read it.

Even I click on articles I see on social media that have intriguing titles only to be taken to a massive wall of text that’s extremely difficult to read. If an article is too difficult to read, I won’t even try to read it, I’ll be gone after a couple seconds.

3. Target Keywords That Are Grammatically Correct

When using keyword research tools, it’s common to find a keyword that has a lot of potential traffic but it just doesn’t make sense. These keywords are still targeted by a lot of marketers who want to take advantage of the traffic potential.

But there’s one problem, these keywords are extremely difficult to include in the body of an article without disrupting the flow of the article. I suggest that you ignore these keywords and instead focus on the grammatically correct keywords.

There are two reasons for this:

  1. the article will be easier to read,
  2. you’ll be able to include the keyword more often.

See, if a keyword is grammatically correct, it’ll be much easier to use in the article, and the more times you include the keyword the better chances of the article ranking for that keyword. On the other hand, if you choose to target keywords that don’t make sense, it’ll be difficult to find a place where they can fit into the article.

Even though these keywords might seem like they have potential, it’s best to stick with grammatically correct keywords. It’s counter-productive to try and squeeze grammatically incorrect keywords into an article when you can just use grammatically correct keywords more often and more naturally.

So, it’s best to stick to keywords that you can use naturally in your articles.

4. Content Marketing is Important

Most people assume that if they write and publish a decent keyword targeted article to their website they’ll suddenly receive an influx of traffic.

Well, though that might be the case within small, obscure, niches that don’t have a lot of competition, if you want to rank for a competitive keyword, learning how to market your content is very important.

I think it’s better to focus on writing lengthy articles for your website once in a while instead of trying to fill your website with content as quickly as possible.

Learning how to write content for your website is awesome, but learning how to market will make all the difference.

Longer articles are generally better for search engine optimization and they’re easier to market. Remember, content marketing is still important and it’s not as complicated as you might think. What you need is a presence on social media; Twitter, Facebook, Google +, and other websites.

Build social media profiles for your website and every time you publish an article don’t forget to share it on your social media accounts. It’s simple and it works.

Wouldn’t it be great to give your new article a quick boost in search engine results?

Don’t just focus on creating content, sharing that content is just as crucial. If you take the time to learn how to write and market a well-written keyword targeted article, your business will improve by leaps and bounds.

5. Write for Your Audience

This might sound like a simple tip but the truth is that most people write for themselves. They’re not asking themselves how they can create content that will help someone reach their goals, instead, they’re asking themselves how they can create content that will bring in traffic.

More often than not, if you focus primarily on helping your audience, you’ll make more money than if you just focus on making cash. It sounds funny but it’s true!

Next time you write an article, take a moment to ask yourself if the article is actually useful, and if the advice you share can really be used to improve someone’s life. If the answer is yes then feel free to hit the publish button, if not, maybe some editing is required.

Most of the content online is not unique but merely copies of other articles. Back in the day, marketers would write one article then re-write it 10 or more times to submit each copy to different article directories for backlinks and traffic.

Of course, these article directories rarely brought in traffic, and all the energy was wasted.

It’s much better to focus on creating unique content, and I’m not just talking about plagiarism free content, I’m talking about sharing your unique voice and experiences.

Then again, this doesn’t mean you need to spend months worrying about finding the perfect article idea. It’s possible to make boring ideas seem interesting by including stories from your personal experiences or travels. Think outside of the box.


Take a moment to scan through the tips I’ve mentioned in this article and try to implement them the next time you write an article. They’re small habits that can help you create a successful online business.

The core takeaway from this article is that you need to write for human readers, real people with real desires and emotions.

If you can write a well-formatted article with useful advice, real stories, and keywords, the results will be fantastic.

I like to have fun when I’m writing articles, and I think everyone should, it’s fun to share advice with other people. Feel free to test out different article and writing styles and see what works for your website and see what people like to read.

With that in mind, I would like to thank you for taking the time to read this article.

If you have any questions or thoughts, please feel free to leave a comment in the comment section below and I’ll reply as soon as possible.

Now you know how to write content for your website, I hope to see some great articles soon!

Ready to start a blog? Check out my recommended resources.

Anh Nguyen is a blogger and minimalist who's crazy about design and content quality. Learn more about him here, or connect with him on Twitter.

Leave a Reply


  1. Hi Anh,
    Very Impressive post. I liked the points you have shared are worthing using. So, Thanks for sharing and have a good day.

  2. Owain

    I try to write with passion, and also try to research every avenue so that I cover the topic completely. That way I know that I have created given my all to the post. There are always times when I haven’t picked up on something. But at the end of my posts I always ask for comments or queries. If someone comes up with something I hadn’t thought of then I try to help. With input from my readers I will then use that to update my post.

    • Anh Nguyen

      Great technique, Owain. We are all flawed in a way or another and I believe it’s by being open to others’ opinions that we can really develop to become our best. 🙂

  3. Hey Anh,

    Glad to read your wonderful post,

    Crafting content which encourages readers to take action is really assumed as first goal to internet marketer. Yes it is very important point which many blogger used high level vocabulary which not suitable for many audience and finally message bounced to their mind.

    Really, breaks up of paragraph also plays significant role in writing content because when we breakup the paragraph with two to three sentence it makes content attractive to audience and it becomes interesting.

    Eventually, I loved your post too much and it is enjoyable every moment.Thanks for sharing your valuable post.

    With best regards,

    Amar Kumar

    • Aww, thanks a bunch Amar for the kind words. You’ve summarised Todd’s post nicely. I wish you all the best with your blog and feel free to let me know if you have any questions on content marketing. 😉

  4. Matthew Thomas

    When it comes to writing pages and posts for my website, I’ve always been told to “write with a purpose”. By that, they mean to write with the goal of a conversion or sale in mind, but I think some care needs to be taken when it comes to sounding too “salesy”. What do you think is the best way for writers to come across as persuasive, but not too promotional?

    • Anh Nguyen

      Great question, Matthew. In the affiliate niche world, I believe it’s best to focus on giving your readers the most genuine and unbiased reviews. Spicing that up with a great introduction will be enough to convert. 🙂

  5. Margaret

    This is a very good post and full of great advice. I was interested in your advice to on writing long articles rather than trying to fill up your website with numerous articles. research shows the attention span of most people is very short (less than that of a Goldfish I read recently) so do you think it would be better to write shorter posts that get your point of sales pitch across quickly? There really seems to be a lot of different opinions on this and I would be interested to hear what you think?

    • Anh Nguyen

      Margaret, short-form content (like Seth Godin’s blog) are great in that it can be easily digested by most folks.

      However longer-form content are preferred by search engines. So if you are interested in getting in the SERP, it’s best to write longer content that can also be easily skimmed with tables, tips, buyers’ guide, pros and cons etc. Here’s a great post on content structure.

      I hope this helps!



  6. Steve

    I like your top 5 tips on how to write content for your website. I especially like #4 content marketing is important. The final paragraph really hit the nail on the head for me. I will try to incorporate this while building my website. Keep up the good work and keep the articles coming!

    • Anh Nguyen

      Aww, thansk Steve for the kind words. As Todd said, content marketing is important since no one would be able to see your content if you don’t get the word out. Good luck with your endeavours and feel free to reach out if you have any questions. 😉

  7. Galen


    This is an awesome post on content writing by an excellent guest writer.

    I learned heck of a lot just by reading the post – didn’t realize that the Yoast SEO has actually got a readable test; I’m gonna change from All-in-One SEO to Yoast SEO after this because I tend to go to the deep end without realizing it.

    I love the content marketing part; I hope I’m on the right track as my post and pages vary between 2,000 to 3,000 words.


    • Anh Nguyen

      Galen, I am glad you learned something new from the post. And way to go on applying the lessons immediately. 🙂 Feel free to ask if you have any questions related to content marketing.

  8. Bobby

    Really good tips for creating content.

    I’ve noticed that the larger the wall of text, the less likely I want to read it as well. Like you mentioned, it’s just the nature of the consumer mind to filter through something quickly and make a pre-conceived notion about whether we will be interested without really giving it a chance.

    I still have difficulty with SEO and getting my articles ranked above the top 60-70. I will try to implement your advice regarding social media to see if that will help.

    Thanks for the informative article,

    • Anh Nguyen

      Thanks Bobby for the kind words! When it comes to SEO, it’s foundation comes from choosing the right keyword.

      In my experience, social media sharing wouldn’t make a huge difference in your ranking unless you have a big audience and that your post goes viral (I’m talking about thousands of shares). Here’s a post on how to do long-tail keyword research the right way that may help. 🙂